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The Empower Difference

Your Home Deserves
an Institutional-Grade Campaign

We launch a listing like a product, with a strategy, a brand, and a marketing engine built to maximize your sale price. Eight coordinated channels. Every tool included. No add-on fees.

8
Marketing Channels
The eight campaign components detailed on this page, included in the standard listing commission.
99.0%
Median Sale to Final List Price
Median of 55 closed listing side sales, October 2024 through September 2026, including closings under the office's prior RE/MAX Empower name. Against original list price the median is 95.6%. Source: CRMLS, office BH5345494, pulled September 30, 2026.
29
Median Days on Market
Median of the same 55 CRMLS closed sales. We publish the median rather than the average because a small number of long listings distorts an average.

"We don't list homes. We launch them."

01

Strategic Pricing Analysis

AI-enhanced comparative market analysis combining CRMLS data, public records, and predictive modeling to position your home at the price that attracts the most qualified buyers and generates maximum competition.

02

Cinematic Photography & Video

Professional HDR photography, aerial drone footage, twilight shoots, and cinematic property films, not snapshots from an iPhone. Every image is edited to gallery quality.

03

Dedicated Property Website

Your listing can have its own luxury branded property website with photos, neighborhood info, scheduling, and its own URL, designed to convert visitors into showing requests.

04

Targeted Digital Advertising

Campaigns across Meta, Google, and YouTube run under each platform's housing advertising rules, reaching buyers by location and property interest. Real-time optimization, not set-it-and-forget-it.

05

Social Media Content Engine

Multi-platform content strategy across Instagram, Facebook, and YouTube, including Reels, Stories, carousels, and long-form video, designed for organic reach and shareability.

06

Premium Print Collateral

Luxury property brochures, just-listed mailers, and neighborhood drop campaigns printed on premium stock. Tangible marketing that makes an impression no digital ad can replicate.

07

Open House Experience Design

Curated open house events with professional staging consultation, signage, branded materials, QR-code sign-in systems, and automated follow-up sequences for every attendee.

08

Agent Network & MLS Amplification

Broker-to-broker outreach, BAOR Caravan exposure, Zillow Showcase placement, and direct outreach to agents with active buyers matching your property profile.

Custom Property Websites

Your Listing Can Have
Its Own Digital Home

We build bespoke property websites for the listings we represent, as we did for 12 Skyline Drive: a dedicated URL, immersive photo galleries, neighborhood context, and integrated scheduling that converts browsers into buyers.

Custom domain & branded design matching your home's personality
Mobile-optimized with sub-2-second load times
Integrated Calendly scheduling for instant showing requests
Lead capture synced to our CRM for immediate follow-up
Professional Photography & Video

Imagery That Creates
Emotional Demand

First impressions happen online. Our photography and video production is designed to stop the scroll, create emotional connection, and drive showing requests before buyers even see the address.

HDR photography with professional lighting and staging guidance
Aerial drone footage capturing the property and neighborhood
Twilight & golden hour shoots for maximum curb appeal
Cinematic walkthrough videos for social media and YouTube
Targeted Digital Campaigns

Precision Marketing,
Not Spray & Pray

A digital campaign for your listing can run across several channels, built around your specific property and run inside each platform's housing ad rules.

Meta ads run in Meta's Housing Special Ad Category, targeted by location only
Google display ads run under Google's housing ad restrictions, reaching people by location
YouTube pre-roll video ads targeted by location and search intent, with demographic targeting disabled
Weekly performance reports with impressions, clicks, and leads
Social Media Strategy

Content That Reaches
Beyond the Algorithm

Your listing doesn't just get a single post; it gets a content calendar. Multiple formats across multiple platforms, designed for organic reach, shareability, and engagement that drives real inquiries.

Instagram Reels & Stories with property highlights and lifestyle content
Facebook campaigns run in the Housing Special Ad Category, reaching buyers by location
Cross-platform content repurposing for maximum exposure
Community engagement strategy to amplify organic reach
Premium Print & Direct Mail

Tangible Luxury
They Can Hold

In a digital world, physical marketing creates lasting impressions. Our premium print collateral is designed to the same standard as the finest luxury brands, because your home deserves nothing less.

Luxury property brochures on heavyweight premium stock
Just-listed & just-sold postcards to the neighborhoods surrounding your home
QR codes linking to property website and virtual tours
Custom-designed materials matching the Empower brand system
AI-Powered Systems

Technology That
Works While You Sleep

We use artificial intelligence and automation not as a gimmick, but as a genuine competitive advantage. From pricing analysis to lead follow-up, our technology stack ensures nothing falls through the cracks.

AI-enhanced CMA with predictive pricing models
Automated lead nurture sequences for every inquiry
Smart CRM tracking every buyer touchpoint
Real-time market monitoring and price adjustment alerts
Marketing In Action
Anatomy of an Empower Campaign
Our multi-channel launch is included in our standard commission. The two counts below are not averages or projections. They are the production files we actually built for one campaign, 12 Skyline Drive in Burbank.
65
Professional photographs produced
21
Marketing pieces built for the launch
Both counts are the delivered production files for 12 Skyline Drive, Burbank, counted August 11, 2026: 65 numbered professional photographs plus a drone film, and 21 marketing pieces spanning property site, brochures, postcards, email and social assets.
Custom Property Website
Dedicated URL, photo gallery, scheduling, lead capture
Professional Photography & Video
HDR photos, drone aerials, twilight shoot, walkthrough film
Targeted Digital Ads
Meta, Google Display & YouTube campaigns, location and property interest targeted
Social Media Content
Instagram Reels, Stories, carousels, Facebook campaigns
Print & Direct Mail
Just-listed postcards, luxury brochures, neighborhood drops
Agent Network & MLS
Broker caravan, Zillow Showcase, buyer agent outreach
Our Technology Stack
Built Different. Built to Win.
We build our own technology in house, and these are the tools our sellers work with.

AI Home Value Engine

Our proprietary estimator searches live MLS data, public records, and recent transactions to generate instant, AI-powered valuations with comparable sales analysis.

AI Concierge

Every page of our website features an intelligent concierge powered by AI that can answer market questions, search active listings, and connect visitors with the right agent, 24 hours a day, 7 days a week.

Predictive Pricing

Our CMA process integrates AI-driven comp analysis with predictive market modeling to identify the optimal listing price: the price that generates maximum competition while minimizing days on market.

Automated Lead Follow-Up

Every inquiry, from website, open house, ads, or social, enters our CRM and triggers an automated, personalized follow-up sequence the moment it arrives, so nothing sits in an inbox waiting to be noticed.

Seller Dashboard

Real-time visibility into your listing's performance: ad impressions, website visitors, showing requests, offer activity, and agent feedback, all in one place, updated daily.

Custom Property Websites

We build mobile-optimized property websites for the listings we represent, with photo galleries, neighborhood data, and integrated scheduling, and floor plans where the listing has them.

The Empower Marketing Guarantee
Every service described on this page is included in our standard listing commission. No add-on fees, no tiered packages, no surprises. We plan the campaign for your home with you, and nothing on this page is billed as an extra.
Your Selling Timeline

From Consultation to Closing

We work through a clear, step by step process designed to keep your sale organized and your questions answered.

Week 1

Strategy Session

We tour your home, analyze the market, and build a customized pricing and marketing strategy. You'll receive a detailed CMA and a marketing plan tailored to your property.

Week 1 to 2

Pre-Launch Preparation

Professional photography, video production, staging consultation, and property website development. We build every asset before your home hits the market.

Launch Day

Market Debut

MLS activation, Zillow Showcase, social media campaign launch, digital ad deployment, print distribution, and agent network outreach, all on the same day for maximum impact.

Weeks 2 to 4

Active Marketing & Showings

Curated open houses, private showings, weekly performance reports, market feedback analysis, and real-time strategy adjustments. You'll know exactly where things stand at every moment.

Offer Phase

Negotiation & Contract

Expert offer evaluation, counter-strategy, and contract negotiation backed by experienced agents and CRMLS data. We fight for every dollar.

Closing

Close & Celebrate

We manage every detail through escrow, inspections, appraisals, contingencies, and closing coordination. You sign, you celebrate, we handle the rest.

Ready to See the Difference?

Your Home. Our Full Campaign.

Request a complimentary marketing consultation. We'll walk through your home, analyze the market, and show you exactly what an Empower listing campaign looks like, built specifically for your property.

What's My Home Worth? Schedule a Consultation

Or call us directly: (818) 653-5303